Medical Marketing Agency
What is Medical Marketing for Doctors?
We are a Medical Marketing Experts in Dhaka but offer services across Bangladesh. Our marketing services for doctors starts with your website, but this foundation element is only one facet of a coordinated and effective medical marketing plan.
Being found online and generating new patient enquiry is a common outcome of medical marketing plan. This page covers how other strategies such as: Advanced SEO, Google Ads, Content Marketing, Email Marketing and Video Marketing can all mesh with each other and your website to build a more effective marketing mix and help meet you marketing plans objectives.
Medical Marketing covers the strategies and tactics to achieve various objectives around growing your practice. These activities can be both online and offline. Preparing an effective plan and executing the strategic mix requires; experience, measurement and ongoing analysis.
Our Medical Practice Marketing Services
We can offer all or part of your digital needs, including the design, delivery and support a range of solutions using and integrated advanced technologies and automations.
Practice Promotion
Promote your practice using public relations & other approaches
Reputation Marketing
Develop a system for improving your online reviews
Advanced SEO
Advanced On-Page, Off-Page SEO audits, fixes & reporting
Google Ads for Docs
Directly Target prospective patients online
Local SEO Listings
Over 30 credible local listing websites should be updated & linked
Conversion Design
Optimised pages with A/B Testing for visitor response optimisation
Content Marketing
Create content & promote via blogs, emails & Social Media for SEO
Conversion Optimisation
Engage, A/B Split tests to optimise & convert more patients
Local SEO Listings
Over 30 credible local listing websites should be updated & linked
Conversion Design
Optimised pages with A/B Testing for visitor response optimisation
Content Marketing
Create content & promote via blogs, emails & Social Media for SEO
Conversion Optimisation
Engage, A/B Split tests to optimise & convert more patients
Chat Bots
Automate or engage out of hours or for patient support
Email Marketing
Efficiently target your messages & promote your practice
Video Marketing
Brochure Design
Create a brochure for pratice marketing
What is Medical Marketing for Doctors?
Medical marketing for doctors starts with your website, but this foundation element is only one facet of a coordinated and effective medical marketing plan.
Being found online and generating new patient enquiry is a common outcome of medical marketing plan. This page covers how other strategies such as: Advanced SEO, Google Ads, Content Marketing, Email Marketing and Video Marketing
Can all mesh with each other and your website to build a more effective marketing mix and help meet you marketing plans objectives.
Medical Marketing covers the strategies and tactics to achieve various objectives around growing your practice. These activities can be both online and offline. Preparing an effective plan and executing the strategic mix requires; experience, measurement and ongoing analysis.
3 Key Elements of a Medical Marketing Plan
The first step is to understand three key elements:
Marketing Objectives Definition
With every project it is important to have a clear outcome, objective or purpose. We engage the client to clarify ‘what’ the core outcomes are for each project.
Defining a clear purpose and objective for your practice in 25 words or less.
Target Audience
Define target audience attributes and socio-graphics, including their needs, emotions, pain points, and concerns, (Patient Type, Condition, Age Gender, Problems & Fears, Location and Wants & Aspirations) Build one or several target persona.
Describe your practice’s target market or ideal customer in 25 words or less. This makes it easier to frame and filter your core message and content parameters including the who, what, how and why of your content and test potential content topics and channels.
Competitive Advantage
List 5 factors that are your main point of difference in the market paying special attending to the benefits they offer to your target audience. Where possible they should be unique and be reinforced with evidence. These Competitive Benefits can be in the form of:
- Skill & Experience
- Knowledge & Training
- Convenience
- Solutions and Treatments
- Technology
- Patient Care Metrics
- Team and Culture
Practice Marketing Strategies
It is important to define your practice’s “new patient funnel”. This involves broad statements about HOW you will achieve your practice objectives.
They are commonly broken down to five strategies:
Capture Strategy – What are the main ways your practice attracts prospective patients? Website, SEO, Google Ads etc
Nurture Strategy – What are the main ways your practice nurtures your prospective patients? (educate patients about who you are, what are your advantages and benefits, …) eg Email, Content Marketing etc
Conversion Strategy – What are the main ways your practice converts enquiries into new patients? On their journey what is the next thing that wants to happen eg Email, Reputation Marketing, etc
Optimisation Strategy – What are the main ways you increase sales with current clients? eg Email, Content Marketing Events etc
Reactivation Strategy – What are the main ways you reactivate past clients? eg Email, Content Marketing etc